Your customers already know what they want. Help them find it.
Fallwen helps your online store’s customers find the right product, even when they describe it in their own words. Instant results, as they type.
- Built for WooCommerce
- In your store’s language
- No change to the way you work
- Measured with your data
Demo: a customer types “decor for a boho beach wedding” and a wicker armchair, a jute rug, a fringed parasol, a rattan stool, some lanterns and a golden arch appear instantly, with price, category and style filters.
The problem
Your customers know what they want. Your search doesn’t always get it.
“No results”
They search for something you do sell, but word it differently. Your store tells them you don’t have it.
Results that have nothing to do with it
They search for “gift for my dad who loves cooking” and get a list that makes no sense. They give up and leave.
They need the exact name
If they don’t know the brand, the model or the word you used on the product page, they can’t find it.
More than half of online stores have mediocre or worse search.
Source: Baymard Institute, analysis of more than 170 online stores, 2026.(opens in a new window)
The invisible cost
The sales you lose don’t show up in any report.
Whoever uses your search is telling you exactly what they want to buy. They’re your most interested visitor.
Every search with no results is a list of what your customers came to buy and didn’t find. They don’t tell you: they just leave.
3 out of 4 shoppers say a failed search made them lose a purchase. Almost half ended up buying from another store.
Source: Google Cloud / The Harris Poll, survey of US consumers, 2021.(opens in a new window)
You don’t need more visitors. You need the ones you already have to find what they came for.
For your customer
From “what’s it called?” to “I want it” in seconds.
They type the way they talk
“Something to stop the draft coming under the door.” In their own words, even with typos.
They see results instantly
Suggestions and matching products appear while they type. No waiting, no blank pages.
22 ms average search responseMeasured across all searches in a real store, October 2026.
They narrow it down in one click
Useful filters by category, size, color or use, created from your own products.
If they’re unsure, they ask
They tell the assistant what they need and get suggestions from your catalog, as if they were talking to a sales assistant.
Less going around in circles. Fewer doubts. More purchases.
Shopping assistant
A shopping assistant that knows your whole catalog.
Your customers ask it the way they would in a physical store: “I’m looking for something for…”, “what goes with this?”. The assistant searches your catalog and suggests real options, with photos.
It answers at any time
Even in the middle of the night and on Sundays, when there’s no one to help.
It only recommends what you sell
It always searches your catalog. It doesn’t make up products.
It suggests what goes together
It suggests add-ons and related products, just like your best sales assistant would. More chances for the order to grow.
Like having your best salesperson looking after every visitor.
Customer: I’m looking for decor for a boho-style beach wedding.
Shopping assistant: Great plan! These pieces work really well for a boho look by the sea:
- Natural wicker armchair€189
- Round jute rug€79
- Fringed parasol€65
- Gold ceremony arch€249
Customer: What goes with the wicker armchair?
Shopping assistant: To go with it, I suggest:
- Rattan stool€45
- Set of 3 lanterns€34
- Natural linen tablecloth€29
- White Chiavari chair€39
Case study
Already working on a real store.
Events and Style, a furniture store for events and weddings, uses Fallwen in its search bar and its shopping assistant. Go in and search the way one of its customers would.
The store is in Spanish.
22 ms average search response
Measured across all searches in a real store, October 2026.
Your catalog
Your product pages say more than you think. Fallwen gets it.
Fallwen looks at each product (its name, its description and its photo) and understands what it’s for, who it’s for and when it’s used. So it shows up when your customers describe it in their own words, even if the product page doesn’t use those words.
No rewriting your catalog
It works with the product pages you already have.
Products no one used to find start showing up
Each product appears when a customer needs it.
You have the final say
You can review what Fallwen has understood about each product.
What your product page says
Wicker armchair. Size: 70 × 80 cm.
What Fallwen understands
- Boho style
- Natural wicker
- Beach wedding
- Ceremony
- Outdoor
- Chill-out area
- Natural tone
For you
At last, you know what your customers are looking for.
From your own WordPress, without logging into another tool:
What they search for most
Discover the real demand in your store, in your customers’ own words.
What they search for and don’t find
The list of products they ask for that you don’t have, or that you have but couldn’t be found.
How much your search gets used
See how many searches your customers make, month by month.
Information to decide which products to add, what to feature in your campaigns and which product pages to improve.
Comparison
Having a search bar isn’t the same as finding things.
| What your customer needs | Standard search | With Fallwen |
|---|---|---|
| Search by describing what they need | Looks for exact words in the title or description | Understands the need |
| Type with typos or synonyms | Usually finds nothing | Understands it anyway |
| See results while typing | You have to press Enter and wait | Instant results |
| Filter the results | Filters you have to set up by hand | Filters created automatically |
| Help when they don’t know what to look for | Doesn’t exist | A shopping assistant that gives advice |
| Know what goes with what they’re buying | Doesn’t exist | The assistant suggests add-ons from your catalog |
| Know what your customers search for | No report | A panel in your WordPress |
| Know how much you sell through search | Not measured | You see it in your statistics |
Compare for yourself: in the demo, we try the same searches in your current search and in Fallwen.
Calculator
How much is your search worth?
Work out how many sales go through your search today and what it would mean to improve how your customers find things.
Sales that go through your search today
per month
Calculated with an example 10%
Fill in the fields to see the result.
If conversion among people who search improved…
- +5% more per month more per year
- +10% more per month more per year
- +15% more per month more per year
These are illustrative scenarios, not a forecast. We use your overall conversion rate, which is usually lower than that of people who search. We measure the real impact with your data.
How we work
Your numbers, not someone else’s.
In this industry, it’s easy to promise percentages. We’d rather show you yours.
Before we start
We measure how your search works today: what people search for, what they don’t find and how much it sells.
With Fallwen up and running
You see it in your statistics, from your WordPress.
We compare together
Before and after, with your data. You decide with numbers.
Getting started
You keep working the way you always have.
We install the plugin on your WooCommerce
We guide you through the setup.
Fallwen connects to your catalog
It takes your products, their photos and descriptions, and understands them.
Your customers start finding things
And you see it in your statistics.
No risk
No extra work
You keep managing your products in WooCommerce. Fallwen updates itself.
No rebuilding your store
It plugs into your search.
No lock-in
No technical commitment. If you leave, you get your usual search back.
Your server doesn’t carry the load
Searches run on Fallwen’s servers.
Your store isn’t on WooCommerce? We’ll integrate it with you. Just let us know when you sign up.
See how it works in detailFrequently asked questions
What people usually ask us.
I already have a search bar. Why do I need this?
Having a search bar isn’t the same as having one that understands your customers. If someone describes what they need and finds nothing, that sale is lost. The best way to find out is to try the same searches in your search and in Fallwen. That’s what we do in the demo.
Do I have to change anything in my store?
No. You keep managing your products in WooCommerce as usual, and Fallwen updates itself.
How will I know if it really helps me?
With your numbers. Before we start, we look at how your search works. With Fallwen up and running, you see in your statistics what your customers search for, what they find and how much you sell through search.
What happens when I sign up?
We look at your store and get in touch to show you Fallwen with your products, compared with your current search. No commitment.
Early access
We’re opening spots for the first stores.
We’ll work closely with a small group of stores. If you join:
- You see Fallwen working with your products and compare it with your current search.
- We support you personally through the setup.
- Your needs shape how Fallwen evolves.
2 minutes. No commitment.